1) The more customers you attract, the more likely you are to make additional sales.
2) Customers want to choose the method of payment that's most convenient and beneficial for them.
3) Shoppers feel in control when they use credit and debit cards. They like being able to complete transactions quickly and easily without having to run to the ATM for cash or write a check, both of which are limited to their available funds.
4) Credit card processing rates are so low even the smallest mom-and-pop outfit can easily afford to accept credit cards. In fact, many merchants discover that the increase in sales generated by accepting credit cards more than covers the costs involved, making their merchant account an excellent return on investment.